Social listening also allows you to join online communities organically and offer people actual help - a far better strategy for gaining long-term trust than giving people the hard sell. Guest What is social listening Plus 5 tools to get started right now Social listening tools and tips to help you improve your social listening strategy and improve your decision making process. Every day, hundreds of millions of people talk publicly on social media about where they have been, what they have bought, and their good and bad experiences. Manage crises and PR issues before they get out of hand. Social listening provides an alternative that is enabling companies to tap into much richer consumer insights that are generated in real time.Reach out to and build relationships with potential customers.Find out what people say about your competitors and your industry in general.Learn how your customers actually feel about your product and what they expect from your brand. Social listening is the process of tracking long-term, big-picture brand mentions or industry trends, while social monitoring tracks short-term events such as customer feedback or questions.With social listening, you can do much more: But the results will reveal only a tiny portion of the real picture. They’re great for monitoring brand mentions and conversations around your product, gleaning industry insights, and learning what your competitors are up to.Ĭan you just run some polls and analyze customer feedback instead? Sure, you can. Social listening tools like Smelter are designed to help you do that. And if you're even a little interested in helping your business thrive, you need to listen to what all those people are talking about. A lot of that online talk is either about your brand, your competitors, or the industry in general. They share their customer experience, recommend products and services they liked, ask their online community for advice, and more.
People talk about products and brands online every day.
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